Whether it's Amazon, eBay, or independent websites like TikTok Shop, more and more cross-border Chinese sellers are choosing to expand into the North American market. At the same time, a high-frequency term appearing in the industry - US overseas warehouse, has gradually become the focus of sellers' attention. What exactly does it do? Why is almost every cross-border team discussing it?
1,How does the US overseas warehouse operate
A US overseas warehouse refers to a third-party warehousing and shipping center established within the United States. The seller ships the product to the warehouse in advance, and after the order is generated, the warehouse directly delivers it to the consumer from the local area. It can be understood as a seller's subsidiary in the United States, helping to handle storage, packaging, shipping, and after-sales.
Compared to the traditional cross-border direct mail model, the biggest advantage of overseas warehouses is their fast delivery time. Due to the early entry of the goods into the United States, the delivery process only requires local express delivery, which usually takes 2-5 days to sign for, greatly improving the buyer experience.
2, What services can the US overseas warehouse provide
The service scope of overseas warehouses in the United States is very wide, not just for inventory shipment. A mature warehousing system can often provide sellers with the following types of support:
1. Warehouse management and inventory monitoring
The overseas warehouse has an advanced WMS warehouse management system, and sellers can view inventory status, inbound and outbound records, and in transit information in real time through the system backend. Whether in China or overseas, one can clearly grasp the inventory status.
2. One piece shipping and bulk shipping
The warehouse automatically completes picking, packaging, labeling, and shipping based on the seller's order information. For independent websites and DTC brands, this approach is particularly efficient as it can automatically integrate with the platform's order system to achieve automated shipping.
3. Return and exchange services
In the US market, the return rate has always been high. Overseas warehouses can accept returns on behalf of sellers, complete quality inspections, relist products, or change packaging labels, helping sellers reduce losses and extend product lifecycle.
4. Photography and quality inspection services
Some warehouses support taking photos or recording videos before shipment, making it easier for sellers to verify. Basic quality inspection can also be carried out according to requirements to ensure that every product sent out is in good condition.
5. FBA transit and warehouse transfer services
Many sellers operate on both Amazon and independent websites. Overseas warehouses can undertake the transfer function, transferring products from one platform warehouse to another warehouse, such as transferring from the US overseas warehouse to the FBA warehouse, flexibly responding to platform replenishment needs.
3, Which sellers are suitable for using US overseas warehouses
The role of US overseas warehouses varies for different types of sellers. Compared to cross-border e-commerce sellers, it can solve the problems of long cross-border direct shipping cycles and unstable logistics, allowing products to be delivered quickly like local sellers.
As for independent sellers, overseas warehouses can significantly enhance brand image and repurchase rates, while local shipments make buyers more trusted.
If it is a traditional foreign trade merchant, overseas warehouses are the bridge to enter the retail market, expanding overseas B2C channels through warehousing and local delivery models.
It can be said that the value of US overseas warehouses lies not only in shipping, but also in enabling Chinese sellers to achieve localized operations.
The perfect combination of domestic cloud warehouse and US overseas warehouse for dual warehouse collaboration
For most cross-border sellers, the ideal shipping model is not solely relying on overseas warehouses, but a dual warehouse linkage of domestic cloud warehouses and US overseas warehouses.
The domestic cloud warehouse is responsible for small-scale testing and multi platform order processing in the early stage to reduce inventory risks. After the product sales stabilize, the goods will be shipped in bulk to overseas warehouses in the United States to achieve localized delivery.
For example, TakeSendShip's domestic cloud warehouse US warehouse linkage service allows sellers to complete the entire process from warehousing, packaging, labeling to overseas delivery in one stop. The system automatically identifies the source of the order and matches it with the optimal shipping channel, helping sellers balance timeliness and cost, making cross-border shipping easier.
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