Many new products are just starting to sell, and the most difficult thing to judge is often not whether the product can be sold, but how much stock should be stocked. If there is a shortage of inventory, it is easy to run out of stock after the order is placed. If there is an excess of inventory, it will become inventory again if the measurement fails.
For small and medium-sized sellers, it is not cost-effective to push all their goods into overseas warehouses at once. In the short term, placing them in cross-border cloud warehouses and choosing different cross-border dedicated lines based on order volume and delivery time makes it easier to control the pace.
1:Why is it not suitable to store too much inventory at once during the testing phase
When the new product was first launched, the advertising data, conversion rate, and repeat purchase situation had not yet stabilized. Amazon: Temu: TikTok Shop: The sales rhythm of independent websites may also be completely different.
If a factory produces thousands of pieces at once and sends all the goods overseas in advance, there will be storage fees and capital occupation when the sales are slow. What's more troublesome is that the product may also need to change packaging, adjust specifications, or switch sales markets.
The testing stage is more suitable for splitting inventory into two parts. Part of the orders will be fulfilled in the near future, while the other part will remain in the domestic cloud warehouse, and the timing of shipment will be determined based on sales data.
2:How to use short-term cloud warehouse hosting
Short term custody is not simply about finding a place to store goods, but about temporarily keeping inventory at a node where it can be released at any time.
After the goods are stored in the warehouse, they are managed by SKU, and orders are picked, packaged, labeled, and shipped. New products sell quickly and can increase the frequency of outbound shipments. If they sell slowly, they can continue to be stored without the need to frequently move inventory from the factory to overseas warehouses.
If a seller tests multiple SKUs simultaneously, they can also record inventory and sales speed separately. The items that have been released will be restocked, while the items with average performance will be shipped less. This is more suitable for small and medium-sized sellers than stocking up based on the inventory of mature products from the beginning.
3:How to match the measurement period for cross-border dedicated lines with different delivery times
There are usually two types of requirements for measurement orders. One is when sales have just started and need to be replenished as soon as possible, and the other is when orders are stable but not as sensitive to timeliness.
The former option could consider a faster cross-border dedicated line to reduce the risk of stockouts. The latter option allows for the selection of a more cost-effective transportation method. It is not necessary to make all orders go through the fastest channel, and it is not recommended to put all goods on slow channels in order to save shipping costs.
The attributes of the goods should also be judged separately. The transportation requirements for general cargo, electrified products, and sensitive goods are different. Before selecting a channel, accurate product information, weight, size, and destination country should be provided, and the corresponding transportation scope should be confirmed.
4:When should we convert cloud warehouse inventory into formal replenishment
When a new product maintains stable orders for a period of time and the inventory turnover speed is relatively clear, it can shift from the testing mode to regular replenishment.
At this point, the cloud warehouse can be used as a long-term inventory buffer point. Wholesale the amount needed for overseas warehouses or FBA from domestic inventory. When sales suddenly increase, use faster channels to fill the gap, while regular replenishment adopts a more cost-effective approach.
This arrangement is particularly suitable for multi platform sellers. The same product may be sold on different platforms at the same time, but the order speed is different. There is no need to stop all inventory flow just because the sales volume on one platform decreases.
5:How to cooperate with payment testing and multi time delivery in cloud warehouse
Taijia Cloud Warehouse can undertake short-term inventory management during the testing phase, and manage inventory by SKU after entering the warehouse. After the order is generated, picking, packaging, labeling, and outbound are completed according to the platform and order requirements.
The warehousing system can process orders and item types from different platforms. Tasks such as Amazon restocking, Temu orders, and independent one-stop shipping can be arranged separately, and corresponding cross-border logistics channels can be selected based on destination, cargo attributes, weight, and delivery requirements.
The logistics end does not require all orders to be fixed in one way. Taijia Logistics provides various international dedicated lines and other cross-border logistics channels, and sellers can freely choose according to the actual needs of each batch of goods.
During the testing phase, small batches of fast delivery will be used to verify the market. After stable sales, the replenishment pace and transportation methods will be adjusted, and inventory pressure will also be much reduced.
FAQ
Q: Is the new product testing suitable for cloud storage?
Suitable, especially for stages with uncertain inventory and significant fluctuations in order volume.
Q: Do all payment orders need to be shipped by express delivery?
No need, different cross-border dedicated lines can be selected based on order timeliness and cost.
Q: Can SKUs that sell well be directly replenished from cloud warehouses to overseas warehouses?
Sure, arrange replenishment in batches based on inventory and sales volume.
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