After achieving a certain order volume, independent DTC brands often no longer simply pack products into cardboard boxes. Brand logos, inner boxes, outer boxes, instruction cards, stickers, and even packaging requirements for orders from different countries may need to be completed before shipment.
If all these tasks are handled in the factory, there won't be a problem with the order volume per hour. Once overseas orders increase and SKUs become more, factories have to produce simultaneously, and packaging, labeling, and outbound can easily squeeze each other's time. This is also the reason why many DTC brands have started to outsource packaging operations to cross-border cloud warehouses.
1:Why does DTC brand need cloud warehouse for customized packaging?
The order characteristics of DTC brand are quite different from traditional bulk shipments. The same product may have different packaging versions, or the packaging may be changed based on events, countries, or sales channels.
For example, after a product enters the cloud warehouse, standard packaging is used for regular orders, logo stickers and promotional cards need to be added for brand event orders, and separate packaging is required for gift orders. If all orders are temporarily handled by the factory, it will be difficult to maintain a stable pace for small batch orders.
Cloud warehouse can handle these tasks in the outbound process. After the products are put into the warehouse, inventory management should be done first. When orders are generated, picking, packaging, and labeling should be carried out according to the requirements to reduce the brand's repeated processing of scattered orders.
2:Customized packaging is not just about printing a logo
Many sellers' first reaction when it comes to brand packaging is to have their logo printed on the box. Actual operation also needs to consider packaging size, product quantity, lining, label position, and transportation method.
If the product needs to be transported across borders, packaging should not only consider whether it looks good or not, but also the strength of the outer box, volume and weight, and protection during transportation. Packaging too large may increase the chargeable weight. The packaging is too complex and may increase manual operations inside the warehouse.
So when DTC brands make customized packaging, a more practical approach is to first determine the product specifications, and then determine the packaging materials and operating methods. It is also necessary to distinguish in advance which orders use customized packaging and which orders use regular packaging.
3:Why is it more suitable to have cloud warehouses handle the increased order volume?
Assuming the brand only has a dozen or so orders per day, it's not troublesome to pack them yourself. After the number of orders increases to several hundred per day, packaging becomes a continuous labor-intensive task.
At this point, the products can be sent to the cloud warehouse in advance and stored according to SKU classification. After the order enters, warehouse personnel pick the goods according to the order requirements, and then complete packaging, labeling, labeling and other operations. Orders that require separate or combined boxes can also be processed during the outbound process.
For businesses like Shopify's independent website that experience significant fluctuations in orders, this approach also has an advantage. Inventory does not need to be frequently moved with daily order changes, and brand owners can focus more on products and sales.
4:What should be asked when choosing a cloud warehouse for customized packaging?
Don't just ask if it's possible to customize the packaging. What really needs to be confirmed is whether Yuncang can execute according to your packaging requirements.
For example, logo design and production, who will purchase the packaging materials, can the brand provide ready-made packaging, can the warehouse label the logo, does it support changing packaging, how to add packaging materials to a single order, and can special orders be separately noted.
5:How can cloud warehouse service providers cooperate with DTC brands?
For independent website sellers who require branded shipping, Taijia Cloud Warehouse can provide personalized packaging support according to brand needs in addition to warehousing and dropshipping.
Including customized packaging, logo design and production, labeling, labeling and other services, allowing products to be packaged according to brand requirements when they are shipped from the warehouse.
TakeSend's existing services also include 60 day free warehousing, one piece dropshipping for orders on various platforms, package splitting and merging, dropshipping, dropshipping, product quality inspection, and photography.
If the brand has multiple SKUs at the same time, or different orders require different packaging, the packaging requirements, SKUs, and order rules can be confirmed in advance, and then the warehouse can execute according to the actual order.
In this way, the factory is responsible for production, the cloud warehouse is responsible for inventory and outbound, and the brand does not have to handle a large amount of scattered packaging work on their own every day.
What DTC brand really needs is not a set of beautiful packaging, but packaging that can stably execute every order.
FAQ
Q: Is DTC brand suitable for placing customized packaging in cloud warehouses?
Suitable for brands with a large number of orders, SKUs, or frequently changing packaging requirements.
Q: Can the logo be handed over to the cloud warehouse for processing?
Taijia Cloud Warehouse can provide logo design and production, as well as related services such as labeling and labeling. The specific execution method needs to be confirmed in advance.
Q: Will custom packaging affect shipping speed?
Determining packaging materials and operating standards in advance is usually easier to control the pace of outbound shipments than handling them temporarily after the order is generated.
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