The Amazon GWD promotion is approaching, and many people want to send a large amount of inventory to FBA at once, which may seem convenient, but the first leg of the peak season may slow down in terms of space, flights, customs clearance, and destination warehouse reception.
Once the first batch of goods is already in transit and sales suddenly change, it becomes difficult to adjust the inventory later on. A more reliable approach in reality is to prepare the goods in advance to the domestic cloud warehouse and ship them in batches according to sales volume, FBA inventory, and replenishment rhythm.
The goods are prepared in advance, and when replenishment is needed, they can be quickly shipped from the cloud warehouse without the need to rush from the factory.
1:Why doesn't GWD recommend sending all the goods to FBA at once?
It is difficult to achieve complete accuracy in sales forecasting before a major promotion. A SKU may suddenly become a bestseller, or actual sales may not meet expectations.
If tens of thousands of goods are sent to FBA at once, the inventory will be concentrated overseas. Selling quickly is certainly not a problem, but if sales are lower than expected, inventory funds and storage pressure will increase.
What's even more troublesome is that during peak season, the first leg logistics itself is prone to situations such as tight storage space and longer transportation cycles. Sellers wait until FBA inventory is already very low before arranging the next batch of goods, and time will be very tight.
2:Domestic cloud warehouse temporary storage, the core is to break down the replenishment rhythm
A common practice is to divide GWD stocking into two parts.
Part of it will be used as the first batch of replenishment, and the first leg transportation will be arranged in advance to ensure sufficient inventory enters FBA before the start of the big promotion. The other part will be placed in the domestic cloud warehouse first, and will be arranged for outbound according to the actual sales speed and FBA inventory changes.
For example, if you plan to stock 10000 pieces, you don't necessarily have to send them all to FBA at once. Inventory can be divided into multiple batches by combining daily sales volume, current FBA inventory, in transit inventory, and expected replenishment cycle.
Even if there are changes in sales during the big promotion period, sellers still have domestic inventory that can be adjusted, so there is no need to find a new factory to produce and rush the first leg.
3:What data needs to be calculated in advance for cloud warehouse shipments in batches?
At least four data points should be considered: daily sales volume, FBA available inventory, in transit inventory, and first leg shipping time.
If a SKU sells 300 pieces per day and FBA inventory is only 3000 pieces, then the theoretical inventory is only enough to support about 10 days. At this time, we cannot wait for the inventory to bottom out before arranging the next batch.
We also need to include the inventory during the first leg of transportation. The goods have left the country but have not yet entered FBA, so this inventory cannot be directly used as sellable inventory.
It is recommended to leave a buffer time for restocking during the big promotion period. The specific advance time should be determined based on the destination country, the nature of the goods, the selected logistics channel, and the current transportation situation, and cannot be directly applied based on the usual transportation cycle.
4:The first leg of the peak season slows down, and the biggest fear is that sellers may rush to deliver goods at the last minute
The most common situation during peak season is when FBA inventory drops and sellers only realize that the next batch of goods is still in the factory.
Factory production takes time, domestic transportation takes time, and the first leg requires arranging storage space, transportation, and customs clearance. Any change in any link could potentially extend the replenishment plan that was originally planned for a few days.
If the inventory has already been put into the domestic cloud warehouse in advance, the situation is different. After the order or replenishment demand is determined, it can be directly picked and packaged from the existing inventory, and then logistics channels can be arranged according to the requirements of the current batch of goods.
5:How can cross-border cloud warehouses handle GWD peak season stocking?
For sellers who do not want the factory to simultaneously undertake production, warehousing, and scattered shipping work, they can place some GWD inventory in Taijia Cloud Warehouse in advance.
Taijia Cloud Warehouse provides 60 days of free warehousing, as well as one-stop shipping, package splitting, merging, packaging, labeling, product quality inspection, and photography services for orders on various platforms.
Before the peak season, warehouse allocation can be done according to SKU and replenishment plan. The first batch of goods will be arranged to be shipped in advance, and the subsequent inventory will be kept in the cloud warehouse. When FBA needs to replenish, the warehouse directly picks, packages, and ships according to the plan, reducing the time for temporary factory transfers.
What GWD really needs to avoid when stocking up is to start searching for warehouses, channels, and rushing goods only during peak season. Peak season stocking is not about waiting for FBA to be out of stock before shipping, but about preparing the goods in advance and keeping the shipping time in your own hands.
FAQ
Q: Do GWD stocks have to be sent in batches to FBA?
Not necessarily, it needs to be judged based on sales volume, FBA inventory, in transit inventory, and first mile cycle, but SKUs with large inventory fluctuations are more suitable for reserving domestic inventory.
Q: Why do we need to put the goods into the cloud warehouse in advance?
When replenishment is needed during peak season, it can be directly released from the cloud warehouse, reducing the time for factories to temporarily stock up and rush the first leg.
Q: How much inventory should be kept in the cloud warehouse?
There is no unified quantity, it needs to be calculated based on daily sales volume, replenishment cycle, FBA inventory, and peak season sales expectations.
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