As a cross-border seller in the European market, when calculating logistics costs recently, we cannot just look at shipping costs. Starting from July 1, 2026, the European Union will cancel the tariff exemption for imported goods below 150 euros, and temporarily impose a fixed tariff of 3 euros per piece on low-priced e-commerce imported goods that meet the conditions, which will be implemented until July 1, 2028.
At the same time, the EU will also introduce a small parcel handling fee, which is planned to be implemented from November 2026, and the specific amount is still to be determined by the EU.
For a large number of sellers who adopt the direct shipping model from China to Europe, the cost calculation method for low order prices, small packages, and high-frequency orders will change.
1:Why are direct shipping costs in Europe starting to come under pressure
In the past, many cross-border e-commerce sellers treated small packages under 150 euros as low value orders, with logistics costs mainly concentrated on shipping fees, VAT, and channel service fees.
Now the 150 euro tariff exemption has been cancelled, and low value goods also need to bear new fixed tariffs.
According to official EU data, nearly 5.9 billion low value e-commerce products will enter the EU by 2025, accounting for approximately 97% of imports. The large number of small packages entering Europe is also an important reason for the EU to adjust its customs processing methods.
2:Sellers can recalculate the shipping cost for European orders
If the unit price of the product is low and there are a large number of European orders every day, the direct shipping cost, taxes, processing fees, and return costs can be calculated together.
Another approach is to consolidate some of the inventory into the cloud warehouse in advance, and then ship it in batches based on the European order situation.
After centralized processing of goods, sellers can choose a more suitable logistics channel based on the type of goods, destination country, weight, and order requirements, instead of sending each order separately from China.
3:Why are cloud warehouses and tax inclusive channels starting to receive attention
The value of cloud warehouses is not just inventory. For sellers with a large number of orders in the European market, after the goods enter the warehouse in advance, they can pick, pack, and label according to the order, and then choose the corresponding logistics channel based on the situation of the goods.
If the seller chooses tax inclusive or DDP channels, they need to confirm the specific goods, destination, carrier, and applicable conditions of the channel in advance.
Tax inclusive does not mean that all products, countries, and scenarios are automatically applicable. The actual cost and customs clearance method still need to be confirmed by the channel.
Taijia Cloud Warehouse provides multiple cross-border logistics channels, while supporting warehousing, product quality inspection, photography, packaging, labeling, package splitting and merging, and platform order dropshipping.
For sellers with a large number of orders in Europe, they can choose the corresponding channel based on the goods and order situation, instead of using a fixed shipping method.
It should be noted that the new EU regulations also involve requirements for product data, customs declaration, and product compliance. Starting from November 2026, product identification information will also become one of the mandatory requirements.
Therefore, for stocking and shipping in the European market, it is best to confirm the information and channel rules in advance, and not rush the goods when they need to be shipped.
FAQ
Are packages under 150 euros still exempt from customs duties?
It's inevitable. Starting from July 1, 2026, a fixed tariff of 3 euros per item will be temporarily levied.
Has the EU small package handling fee started to be charged yet?
The current plan is to implement it from November 2026, and the specific amount is yet to be determined.
Is it suitable for European sellers to use cloud warehouses now?
If the order volume in Europe is stable or there are many SKUs, you can consider stocking up in advance to the cloud warehouse, and then choose the shipping channel based on the order and goods situation.
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