What does FAQ mean?

What does FAQ mean? FAQ is the abbreviation of Frequently Asked Questions, translated as "Frequently Asked Questions". Unlike landing pages, which are designed to convert consumers, a frequently asked questions page (FAQ) is the part of your website where you can address common customer concerns, questions, and objections.

It's not the same as an About Us page that tells the broader story behind the brand. Instead, the FAQ section deals with the details. It is the preferred way to answer specific questions related to your product or business operations.

Your FAQ page can also serve as the first point of contact before answer-seeking customers bring questions directly to you.

For example, on the TakeSendShip website, we have a call center that answers a lot of questions to help people who are considering a TakeSendShip partnership for the first time learn more about our tools.

When used properly, FAQ pages can benefit customers at different stages of working with cross-border e-commerce sellers, whether they are in the consideration stage wanting to know how you can provide logistics and warehousing services, or existing customers trying to troubleshoot problems.

In short, the FAQ page reduces the overall anxiety of shopping online, and can go a long way toward driving hesitant shoppers to buy from you.

When do I need an FAQ page?

An FAQ page can be a distraction or an asset, depending on how you use it.

But to make sure it's the latter, here are some signs that it's time to make an FAQ page part of your website:

Customers keep emailing you with the same questions, so it's best to answer them openly and prominently

You have or plan to create linkable content/landing pages to continue the journey from question to conversion

Questions and concerns raised by your product/service/business are best dealt with in a straightforward manner This last point is especially important because the FAQ page provides a unique opportunity to directly address and remove obstacles in the buying process.