Improve the level of products and after-sales service
Improving the level of the brand itself is always an effective method. If counterfeit goods will cause payment accounts to be frozen and blocked, logistics failure, and product quality will cause consumers to refund orders in advance and refuse to pay, then what merchants can prepare immediately is to comprehensively improve their own. Product originality, quality level, and equipped with timely and effective after-sales follow-up mechanism. First of all, try to avoid listing products that are highly similar to other big brands, strive to discover unique product forms and selling points, and avoid the risk of intellectual property complaints. In addition, actively respond to customer chargeback requests, and try to resolve them within the scope of recovery. If timely intervention is made under appropriate circumstances, some chargebacks can be completely avoided. Finally, although some malicious chargebacks are inevitable, as a cross-border merchant, as long as the proportion of this part is within the effective control range, model monitoring is done well, and malicious chargebacks and after-sales costs are calculated into the price, risk control can be achieved. Find a balance between the two points of sales and marketing, and then control the negative impact of the risk of chargeback payment.
Here are a few relevant pieces of evidence that you can submit to your credit card bank in the face of a chargeback:
The date and time the order was shipped
Billing information used by customers
IP address and country used for the order
Shipping and Tracking Information for Orders
Establish a complete payment risk control mechanism
As the so-called "preventing problems before they happen", to cope with the increasingly complex cross-border payment environment, brand merchants need to establish a special risk control monitoring mechanism and team as soon as possible to prevent possible payment risks. The first is to thoroughly study the rules and terms of the sales platform and payment service provider where you are located, and to continue to learn. For the relevant content related to payment security, check whether the current store settings are reasonable and formulate appropriate risk control. prevention mechanism. Secondly, the risk control team needs to monitor the payment behavior, optimize the identity verification mechanism of shopping users, and strengthen the linkage support with after-sales and other departments. Through real-time data, the after-sales customer service team can see potential risk warnings and make various response plans. , so that every step of the way, take precautions in advance.
Choose a trusted partner
Choosing a reliable partner is a powerful tool to help merchants jointly prevent cross-border payment risks. More and more merchants are now adopting the independent station model for cross-border sales. One of the advantages of this model is that it can get rid of the control of third-party e-commerce platforms and give merchants more business autonomy and data information. In this aspect, it can be well combined with the prevention of payment risks. When finding a high-quality website service provider, it is very important for merchants to improve their ability to cope with cross-border payment risks.
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