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Why are cross-border sellers accelerating their layout of warehouses in the United States? The underlying reasons are worth pondering

Since the beginning of 2025, the cross-border e-commerce industry has continued to heat up, while traffic anxiety and logistics delivery competition have also emerged simultaneously.

From TikTok Shop to Temu, from Amazon to Walmart, every platform is accelerating support for local shipping systems.

In addition, external factors such as the strong US dollar, the recovery of the North American consumer market, and tightening customs clearance policies have led more and more cross-border sellers to shift their focus to the local fulfillment system in the United States.

The construction and use of US overseas warehouses is no longer just an exclusive option for big sellers, but a strategic proposition that all cross-border sellers cannot avoid.

The era of local shipping in the United States has arrived, and the timeliness determines the speed of customer orders

In the traditional shipping mode, it takes 7-12 working days to ship goods from China to the United States, even if air freight is used at the fastest. When encountering problems such as customs clearance queues and weather delays, it is often delayed for two weeks or even more. This kind of timeliness is no longer able to meet the psychological expectations of American consumers who place orders and receive them immediately.

Especially on platforms such as TikTok Shop and Amazon FBM, if the delivery time exceeds 3 days, both order exposure and transaction rate will plummet.

Buyers are more willing to pay for products that are shipped directly from the local warehouse, include parcel tax, and have fast delivery when placing an order.

As a result, more and more sellers are realizing that the fast logistics and delivery experience itself is a product power that enhances conversion.

Some sellers are hesitant about overseas warehouses due to concerns about high costs and complex processes. In fact, as long as orders are stable, overseas warehouses will not only not increase their burden, but also significantly reduce overall costs.

On the one hand, the first leg of freight can be shipped in bulk and combined with customs clearance to dilute costs; On the other hand, local channels such as UPS, FedEx, and USPS are used for final express delivery, resulting in transparent freight rates, standardized operations, and lower dispute rates. Meanwhile, overseas warehouses can also reduce implicit costs caused by delayed shipments, customer complaints, and frequent returns and exchanges.

Taking TakeSend's overseas warehouse in the United States as an example, whether you are a newly established cross-border seller or an operations team with annual sales of millions, you can find suitable shipping solutions.

TakeSendShip has three major warehousing nodes in the western, eastern, and central regions of the United States, supporting customers to split warehouses as needed, shortening final delivery distances, and reducing logistics costs.

The system backend is integrated with multiple ERP order management platforms to achieve automatic synchronization and 24-hour outbound of orders across multiple platforms.

Today, cross-border e-commerce is no longer about who has lower prices or stronger advertising, but about whose supply chain is more stable, faster delivery speed, and better customer experience.

The layout of overseas warehouses, especially domestic warehouses in the United States, is gradually becoming a key factor in distinguishing seller levels.


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